WeChat Official Account
Why Wechat Official Account
WeChat is one of the fastest growing mobile app in China with currently over 500 million users. The marketing opportunities brought by WeChat are immense! It will have great potential for brands to seek business growth in China.
WeChat enables users to send instant text and audio messages while also having social media sharing features such as a newsfeed (Facebook & Instagram), a focus on short messages (Twitter), video calling (Skype), location-based services (Foursquare), and a payment system.
The Basic: Wechat Official Account
In today’s WeChat Official Account Tip, we’ll be covering the basics of official accounts (OA’s). If you want to use WeChat for business (e.g. marketing or mobile commerce), you simply must have a solid grasp of WeChat official accounts and how they work. Official accounts provide a formal way for companies to interact with their customers thru WeChat. Since WeChat has become so ingrained in Chinese society, there are few organizations that can ignore it, with all local companies pretty much now having some kind of presence on the platform.
Chances are you already follow a few official accounts. You can check which ones you are subscribed to from selecting ‘contacts’ then ‘official accounts’.
Open Wechat, click contacts and you will see Wechat Official Acc. Click in and scroll to the bottom of this list you will see a total of how many you are subscribed to.
Official accounts look quite boring when you first enter them. They all look very similar. There’s probably some buttons at the bottom in Chinese that you might not understand. They can send you articles but it doesn’t really look that different from a chat thread with one of your friends.
While at first seeming a bit plain and ugly, perhaps boring even, official accounts can do many, many things. For example, some We Chat accounts are quite similar to downloadable apps.
There are 3 kinds of WeChat official accounts and we’ll now look at each one briefly in turn:
- Subscription Accounts
- Service Accounts
- Enterprise Accounts